mPOC (Mobile Point of Concern) as a bridge to Telemedicine Adoption and Acceleration

Is a mobile phone a valid testing device for conducting self medical testing using mPOC applications?

Familiarity with lateral flow pregnancy tests will prompt women to more immediately trust new mPOC home health tests introduced to the market.

Is the market now primed for consumers to more readily self-test and self-diagnose before or instead of visiting a physician?

Millennials will be the consumer group to push adoption of in-home self testing and telemedicine health, based on generational characteristics.