01

Telemedicine adoption

mPOC (Mobile Point of Concern) as a bridge to Telemedicine Adoption and Acceleration

Case Study

02

Mobile efficacy

Is a mobile phone a valid testing device for conducting self medical testing using mPOC applications?

Case Study

03

Lateral flow acceptance

Familiarity with lateral flow pregnancy tests will prompt women to more immediately trust new mPOC home health tests introduced to the market.

Case Study

04

rise of self-tests

Is the market now primed for consumers to more readily self-test and self-diagnose before or instead of visiting a physician?

Case Study

05

Millennials to push progress

Millennials will be the consumer group to push adoption of in-home self testing and telemedicine health, based on generational characteristics.

Case Study