mPOC (Mobile Point of Concern) as a bridge to Telemedicine Adoption and Acceleration
Is a mobile phone a valid testing device for conducting self medical testing using mPOC applications?
Lateral flow acceptance
Familiarity with lateral flow pregnancy tests will prompt women to more immediately trust new mPOC home health tests introduced to the market.
rise of self-tests
Is the market now primed for consumers to more readily self-test and self-diagnose before or instead of visiting a physician?
Millennials to push progress
Millennials will be the consumer group to push adoption of in-home self testing and telemedicine health, based on generational characteristics.