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01
Telemedicine adoption
mPOC (Mobile Point of Concern) as a bridge to Telemedicine Adoption and Acceleration
Case Study
02
Mobile efficacy
Is a mobile phone a valid testing device for conducting self medical testing using mPOC applications?
Case Study
03
Lateral flow acceptance
Familiarity with lateral flow pregnancy tests will prompt women to more immediately trust new mPOC home health tests introduced to the market.
Case Study
04
rise of self-tests
Is the market now primed for consumers to more readily self-test and self-diagnose before or instead of visiting a physician?
Case Study
05
Millennials to push progress
Millennials will be the consumer group to push adoption of in-home self testing and telemedicine health, based on generational characteristics.
Case Study
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